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1. Customer Relationship Management : Integrating Marketing Strategy and Information Technology.

by Zikmund, William G | Raymond, McLeod JR | Gilbert, Faye W.

Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Kundli : Wiley, 2003Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF 5415.5 ZIK 2003.

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2. Customer relationship management : concepts and technologies

by Buttle, Francis.

Edition: 4th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Amsterdam : Elsevier, 2004Availability: Items available for loan: Ziauddin Faculty of Engineering, Sciences, Technology & Management Library - N (1). Location(s): On Display HF 5415.BUT 2004.